Webflow development, competitor comparison design, and conversion-focused copywriting strategy. I designed and developed the full Webflow site with a heavy focus on competitive positioning. The centerpiece is a side-by-side feature comparison table that makes Montrium's advantages unmistakable, without being aggressive. I also built out the feature sections, customer testimonial layout, and a "When to Consider Veeva" module that actually tells visitors when Veeva might be the right call. That kind of honesty builds serious credibility. The entire visual language was kept clean and enterprise-appropriate: no hype, no noise.