WingsAI
Project Overview
An AI-powered savings tool built for travelers who book first and save later. WingsAI is a fintech startup that automatically tracks flight prices after purchase and alerts travelers when prices drop, so they can claim refunds and flight credits without lifting a finger. The average user saves $80 per flight. The challenge: explaining a genuinely novel concept clearly enough that first-time visitors immediately understand the value and sign up. I was brought in to design and build a site that educates, converts, and earns trust, all at once.
Scope of Work
Full Webflow design and development, with a focus on conversion and clarity. The project covered end-to-end Webflow design and development. I built the entire marketing site from the ground up, including the homepage, pricing page, how-it-works flow, Flight Credits 101 education section, and email opt-in integration. The UI was designed to communicate trust quickly: social proof, real savings data, and a clean three-step explainer that made the product feel effortless. Animations and UI components were custom-built to reflect the product's AI-forward identity without feeling cold or overly technical.
Final Outcome
A launch-ready site that turns a complex product into an obvious yes. The final site strikes the right balance between educational and persuasive. Visitors arrive skeptical, they've booked their flights, they don't expect to get money back — and leave convinced. The page structure walks them from problem to proof to action in a natural sequence. With 792+ travelers already saving money at launch and an average annual saving of $2,491 surfaced directly on the page, the site does the heavy lifting WingsAI needs it to.
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